In an age of constant virtual connectivity, mainstream media has been adopted as a member of the American family, and with this unique amalgamation of sibling status and digital domination comes an inherent power of persuasion. The Science of Social Influence exposes the subtle socialization of Western society, unraveling a compelling cultural timeline that has laid the foundation for media’s primal, intoxicating influence on human behavior. Outlining the depth and breath of the cultural shift through the lenses of psychology, sociology, theology, and neuroscience this book analyzes the strategic thrust of entertainment media and its potential impact on our collective sense of identity.